Jaleco, Ltd. was a Japanese video game company originally called "Japan Leisure Co., Ltd.," but later shortened to "Jaleco." The company was formed in 1974 and, like many Japanese amusement companies, entered into the arcade video game market in the early 1980s. Shortly after that, they began porting their arcade games to Japanese video game consoles and home computers. In 1988, they created a publishing arm in Illinois called Jaleco USA, Inc. to get their games published in North America. Jaleco appears to have stopped making new games around 1999-2000. All subsequent games were developed by third-party companies and merely published by Jaleco.
In 2002, Jaleco USA was acquired by PCCW and the name was changed to Jaleco Entertainment, Inc.. In 2006, Jaleco, Ltd. became Jaleco Holdings and the video game publishing division was spun-off into a separate company retaining the name Jaleco, Ltd. In 2009, Jaleco, Ltd. was sold to Game Yarou, which later changed its name to Emcom Holdings. Jaleco Entertainment appears to have been dissolved by PCCW in 2011. In 2014, Emcom Holdings went bankrupt and the rights to Jaleco games were purchased by City Connection.
As a child, I always pronounced the name as "JAIL co," but, after playing an SNES game where the company name was spoken in the intro, I finally heard it as "jah leh CO."
Jaleco had a few big hits, namely the Bases Loaded series, but I was never really that impressed with their games. They published a lot of sports games, a genre I have never cared for, and their other games never really impressed me.
One annoying thing Jaleco USA did was put their brand on the top label of NES carts where the game's title is usually placed. This made it impossible to identify the game under the most common arrangement. Thankfully, they only did this for a few games before wising up.
These are the Jaleco games that are important to me:
Jaleco, Ltd. (1983-1988). Blocky letters crammed together. Kind of reminds me of the DECCO logo of Data East.